Style  can refer either to the aesthetic values, after choosing the composition, by choosing the physical techniques employed to present the imagery such as the art medium and stroke method of hand rendering, computer generated filter, or image capturing effect. An aesthetic movement – such as Realism, Romanticism, Impressionism – can promote an entire world view, a way of interpreting reality and deciding which parts of it are worth observing and/or emphasizing, as well as to what extent the artists’ emotions are expressed. Some of these movements are closely associated with certain techniques, such as Pointillism, while others are more flexible, but each has a characteristic “look” that becomes more and more distinctive as it develops until it reaches a saturation point, paving the way for the next style.

By changing the way they paint, apply colour, texture, perspective, or the way they see shapes and ideas, the artist establishes a certain set of “rules”. If other artists see the rules as valid for themselves they might also apply these characteristics. The works of art then take on that specific “style”. An artist may give the style a name such as “Expressionism”, or a name may be applied later, as in the case of “abstract art”.

Design is the planning that lays the basis for the making of every object or system. It can be used both as a noun and as a verb and, in a broader way, it means applied arts and engineering.    “To design” refers to the process of originating and developing a plan for a product, structure, system, or component with intention.    “A design” is used for either the final (solution) plan (e.g. proposal, drawing, model, description) or the result of implementing that plan in the form of the final product of a design process This classification aside, in its broadest sense no other limitations exist and the final product can be anything from socks and jewellery to graphical user interfaces and charts. Even virtual concepts such as corporate identity and cultural traditions such as celebration of certain holidays are sometimes designed. More recently, processes (in general) have also been treated as products of design, giving new meaning to the term “process design”.